Consumer Behavior in the Indian Online Eyewear Market After COVID-19: A Trend or Public Concern?

Publication date: Jan 01, 2025

The growing trend of online shopping has significantly transformed the global eyewear market since the onset of COVID-19. However, concerns about the quality and fit of spectacles purchased online persist. This study aims to understand consumer satisfaction and preferences related to online spectacle purchases in India. A cross-sectional online survey was conducted with participants who had purchased eyewear through e-commerce platforms. The survey collected demographic data, information on refractive errors, frame and lens preferences, and user experiences related to appearance, fit, comfort, safety, vision, and symptoms associated with spectacles purchased online. Among 85 respondents, the majority who opted for single-vision spectacles (66, 78%) were young adults, with myopia (55, 65%) being the most common refractive error. Participants predominantly favored full-rim frames (56, 66%), plastic frame material (49, 58%), and blue-light control lenses (58, 68%). While 58 (68%) expressed satisfaction with the appearance and 56 (66%) with the comfort of their spectacles, 27 (32%) reported safety concerns due to symptoms such as headaches (17, 20%) and blurred vision (14, 17%). A comparison between the questions “Which method of purchasing spectacles do you often prefer?” and “Based on your recent experience, where do you think you will purchase your next pair of spectacles?” showed no significant difference (p = 0. 428). This study highlights consumer trends in online spectacle purchases among the Indian population after COVID-19. A significant portion of the younger population, primarily single-vision lens users, reported satisfaction with their spectacles. However, concerns regarding fit, comfort, and safety emphasize the need for professional oversight and quality assurance, which are more readily achievable with offline purchases. Individuals who often prefer online purchases remain inclined to continue purchasing spectacles online.

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Concepts Keywords
Global consumer behavior
Headaches covid-19 impact
Professional eyewear buying
Shopping indian e-commerce
online eyewear market

Semantics

Type Source Name
disease MESH COVID-19
disease IDO quality
disease MESH refractive errors
disease MESH myopia
pathway REACTOME Reproduction
drug DRUGBANK Coenzyme M
disease IDO process
disease MESH defects
disease MESH astigmatism
disease MESH hyperopia
disease MESH presbyopia
disease MESH ARC
drug DRUGBANK 3 7 11 15-Tetramethyl-Hexadecan-1-Ol
disease MESH lifestyle
drug DRUGBANK Flavin adenine dinucleotide
disease IDO intervention

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